The TLDR

Main Project: We’re sharing our process for repurposing one piece of long-form content into several weeks of short-form content (using chatGPT).

• Why do we want to master content repurposing? The rule of 7 tells us that customers need 7 brand interactions before they purchase. (The gist: we need tons of content to power several trust-enhancing marketing interactions with potential customers.)

Musing of the Week: The internet is being flooded with content. We’re thinking about what AI-generated content means for how content is valued.

Next Tuesday: We’ve been testing AI-powered notetakers for meetings 😀 We’ll share our favorites + tips for integrating them into your workflow productively.

🚀 Your content should work much harder

Whether you’re marketing a product or cultivating your personal brand, you want to produce exceptional content that showcases your value. But today’s social media algorithms favor accounts that produce a constant stream of content that keeps audiences engaged. How do you keep up without spending all of your waking hours on content creation?

By using chatGPT, we’re transforming a single long-form piece of content into several weeks’ worth of content marketing ideas. This content-heavy approach increases your visibility and sets the stage for your major projects. It's a high-ROI strategy that has propelled creators like Alex Hormozi from a small audience to millions in a matter of months.

At the end of the day, it’s your job to run quality assurance on anything produced by AI. However, chatGPT can handle a first pass at content ideation, titles and captions, and posting cadence - tasks that could take you several days.

1. Start with a high-quality piece of content you’ve already created. It should be long-form and in your brand tone. Examples of long-form content include blog articles, email newsletters, or YouTube scripts.

   • If you've been building your brand for a while, you probably have these materials ready. If you're just getting started, this is an opportunity to create some flagship material.

2. Next, prompt chatGPT (we used GPT-4, but 3.5 works too) to parse your content and generate some ideas. Feel free to copy our prompt template below:

Act as an expert social media strategist who is tasked with helping me build a viral and influential brand for my product/company/self [project]. Repurpose the following long form content from [Origin Content Type] to be suitable for posting on [Platform(s)]. The original content provided is:

[Your Long-form Content Goes Here]

Given the nature of the original content and the characteristics of the platform(s) in question, please generate a range of fresh, short-form content ideas suitable for those platforms, ensuring they capture the essence and maintain the tone of the original content. They should be relatively easy to produce and effective for capturing my target audience of [target audience traits]. I'd like to create [number of weeks] worth of posts at a post frequency of [posts per week] per week. We will be repeating this process with [number of original pieces of content] original pieces of content in order to fill that number of weeks.

ChatGPT will respond with some suggestions based on the context you provide. From here, keep conversing with GPT until you have a number of content ideas you’re happy with. Keep asking questions until you’ve achieved your desired level of detail.

3. Finally, prompt it to turn the final ideas into a posting schedule (prompt template below).

Take the post ideas we've generated and put them into an easily parseable table that I can use as an index. Then create a second table that can serve as a content schedule for [number of weeks] with a post frequency of [post frequency] times a week.

📈 Turn your ideas into impressions

Now you have content ideas (not from scratch) as well as a posting strategy.

• If you’re turning text into image/video ideas, you’ll still need tools to get your ideas ready for your audience. Canva is a robust and easy-to-use design software with great templates and a wealth of free resources. Their paid tier is also reasonable, including more resources, templates, and AI editing tools.

• If you’re turning a long-form video into short-form videos, Munch and Vidyo are great AI tools that help with cutting, snippeting, and editing.

🧠 Musing of the Week

Did you know that over 700,000 hours of content get uploaded to Youtube every day? And that’s just Youtube; add that to the millions of tweets, Facebook posts, Instagram photos, and TikToks. It won’t end here, as AI will slash the time required for content creation and people produce more to fight through the noise.

Will the sheer volume lead to a saturation point, where the value of individual pieces of content diminishes to near-zero? Or will media delivery algorithms become so sophisticated that they can curate perfect bubbles of content for each person? It's hard to predict, but no matter what, we know that niching and becoming indispensable to your audience will become even more crucial.

🙌 If you’re hyped about the generative AI industry specifically, here are some of the coolest roles we’ve seen this week:

• Marketing Manager @ Stax.ai

• Content Specialist @ kata.ai

• Growth Marketing Manager @ Scale.ai

• Product Manager, Content Understanding & Machine Learning @ Snap

• AI Exploration Product Manager @ Quizlet

• Sr. Product Manager @ Alpha AI

• UI/UX Designer @ Astoria AI

• Conversational AI Designer @ Cresta

🔨 Check out these other AI tools we’ve been playing with this week:

• Verbaly.ai - AI-powered speech coach to help you become a better speaker

• Logo Rank - AI that scores and critiques your logo on uniqueness, legibility, color/contrast

• Reword.co - AI-enabled article editor with fact-checking and citations

That’s all for this week. See you next Tuesday!

Lorel & Reily